
• There is no shortage of manufactured cuteness on display at this year's Toy Fair. For their latest rebranding of Mr. Potato Head, Hasbro has turned the spud into Iron Man. Or, more specifically, Tony Starch. Perhaps cheesy marketing is the true cause of his comic book counterpart's famed alcoholism.
via Topless Robot – Hasbro Remains Resolute, Prepares for War, Makes Potato-Related Puns.